The Art of Association Lobbying

Description: In today’s fast-moving policy environment, sitting on the sidelines isn’t an option. Associations play a critical role in shaping outcomes that affect their members, industries, and the broader economy.

This webinar explores how effective lobbying turns collective voices into real influence—driving policy, protecting interests, and creating opportunity. Join us for a practical discussion on why advocacy is now a core function for associations that want to stay relevant and impactful.

Topics include:

• The current state of association lobbying on Capitol Hill
• Navigating partisanship, gridlock, and access to lawmakers
• Educating policymakers amid high staff turnover
• Managing diverse member priorities and coalition dynamics
• Compliance, ethics, and transparency considerations
• Building relationships vs. transactional lobbying
• Grassroots engagement and member activation
• Using data, storytelling, and technology in advocacy
• Measuring success beyond legislative wins
• Emerging trends shaping the future of lobbying

Moderator: Paul A. Miller, National Institute for Lobbying & Ethics

Panelists: 

• Andrew Fullerton, Deputy Director of Federal Government Affairs, March of Dimes
  
• Robert Egge, President, Alzheimer’s Association
  
• Deb Koolbeck, Federal Lobbyist, National Education Association